Week 05 - 2D

Week 5 - Challenging Assumptions

Group Exercise:

Mark discussed with the group the concept of challenging ideas. He gave us a scenario where we had to make assumptions about a situation, challenge these assumptions and come up with an effective solution for a desired outcome. He then showed us how we can apply these techniques to our design concepts.

The practical for today demonstrates the concept of making an assumption about my 2D idea, challenging the assumption, and making a refinement to the assumption to improve my design.

Practical:

At the end of this year, I am hoping to design and create a dress for my 3D component for the Exhibition. My 2D component was going to be my trade sketches and design illustrations to be presented alongside my design. As my designs do not incorporate any images on the fabric, simply submitting my back up to the 3D component was not considered adequate. Therefore, with help from Mark and the group, I came up with the idea of designing a brand name/label for my 2D work. 

Assumption 1: The brand name ‘Kay.La.Vee’ reflects the overall style of my ‘brand’.

Challenge: I will challenge this assumption by brainstorming two other brand names and analyse the pros and cons for each.

Brand Name	Pros	Cons
Kay.La.Vee	-       Feminine sounding name; -       Simple and catchy; -       Design of brand name could be designed very feminine and ‘pretty’	The spelling of ‘Vee’ in the name could make it seem amateur.
Gorilla Press	Masculine sounding name.	Name comes across edgy and catchy.
K Designs	Professional sounding.	Too simple.

From the three brand names brainstormed, I have decided to stay with my original name idea of ‘Kay.La.Vee’.

Assumption 2: The text/font used for the label will suit the actual brand name.

Challenge: The way I will challenge this assumption is by testing different fonts that I like to compare which font I believe suits the brand name most effectively.

Selected font	Selected font for brand name
Apple Chancery	Kay.La.Vee
Baskerville Old Face	Kay.La.Vee
Bauhuas 93	Kay.La.Vee
Birch Std	Kay.La.Vee
Charlemagne STD	Kay.La.Vee
Cochin – Bold Italic	Kay.La.Vee
Edwardian Script	Kay.La.Vee
Mistral	Kay.La.Vee
Mona Lisa Solid  ITC TT	Kay.La.Vee

Refinements:

I have decided that the font Edwardian Script best suits the branding for my label. I have made the following refinements to the actual text for the my changes are the following:

1.     I have taken the full stops from in between the three words and have replaced with a space.

2.     I have changed the spelling of the third word from ‘Vee’ to ‘Vi’.

3.     End result:

  Kay La Vi.      

 

I found this example of a simple fashion label that I liked. 

http://photobucket.com/images/chanel+clothing+label/ 

There is obviously a lot more work to go into my label but this is just a first draft of my idea. 

I found this video on youtube. It is an advertisement for the brand Burberry. I was a bit inspired by this as the Burberry label is simple and black and white (in this advertisement). This style is something that I want for my label.

http://www.youtube.com/watch?v=pWZr1ywFRC0