Week 6 - 2D

Week 6 - Design Perspectives


Practical:


Today we had to design two designs for the heading for the up coming exhibition. The heading had to address the following brief:


Draft 2 headline designs for the student exhibition based on: 

Title: Ten Squared (written numerically) 

Tagline: Art from the Hot lands 

These are my two design ideas:

Idea 1: Non-Profit organization

This design incorporates both the tag line, and the title (around the sun). I used photoshop as my media to create this heading. I utilized the render filter to create a glow around the sun to emphasize the Northern Territorian climate. I used earthy colours to further emphasize the dryness of the desert. Finally, I incorporated the NT Government's logo inside the sun to add to the theme of the heading (celebrating NT's centenary).




Idea 2: Design Industry Client 

This is just a rough sketch of a design idea for the exhibition heading. The idea incorporates the tag line as well as the title of the exhibition.


The colours will be simple and clear and the text will be consistent with the branding of the company. 


The emphasis for this heading will be placed on the land scape of the Red Centre. The design will utilise the outline of Uluru rock formation and the redness of the sand. The sun will be in the top right hand corner. The colors will be block to enable good monochrome printing. The text will be the same as the CDU logo to keep it consistent with CDU branding guidelines.


I think I would change to design of the 10 squared text when I refine this idea.


Group Exercise:  


For the group exersise we had to rate each students favourite heading design based on the criteria given. The results were the following:

Warwick:

Accuracy in addressing the brief - 6

Immediate visual appeal – 4.8

Cross generational appeal - 3

Suitability for print – 2.8  

Suitability for web - 4

Monochromatic suitability -

Simplicity – 3.3

Sunita:

Accuracy in addressing the brief – 5.3

Immediate visual appeal - 5

Cross generational appeal – 4.6

Suitability for print – 2.8

Suitability for web – 5.8

Monochromatic suitability – 1.8

Simplicity – 4.3

Rachel:

Accuracy in addressing the brief – 6.3

Immediate visual appeal – 6.5

Cross generational appeal – 6.6

Suitability for print – 8.3

Suitability for web - 9

Monochromatic suitability – 9.1

Simplicity - 9

Josie:

Accuracy in addressing the brief – 3.5

Immediate visual appeal – 3.8

Cross generational appeal – 3.8

Suitability for print - 2

Suitability for web – 4.1

Monochromatic suitability - 1

Simplicity – 3.3

Kath:

Accuracy in addressing the brief – 5.3

Immediate visual appeal – 4.5

Cross generational appeal – 3.6

Suitability for print - 2

Suitability for web – 3.1

Monochromatic suitability – 1.5

Simplicity – 3.3

Maha:

Accuracy in addressing the brief – 5.5

Immediate visual appeal - 4.5

Cross generational appeal – 5.8

Suitability for print – 5.5

Suitability for web – 5.6

Monochromatic suitability – 7.3

Simplicity – 5.5

Mark:
Accuracy in addressing the brief – 6.1

Immediate visual appeal – 5.1

Cross generational appeal – 5.8

Suitability for print – 6.8

Suitability for web – 7.3

Monochromatic suitability - 6

Simplicity – 6.6

Both Rachel's and Mark's heading design recieved the most favourable scores. I believe this is because they kept the idea simple, but utilised text, colour and graphics effectively to get the theme/idea across. 

The feature in Rachel's design was incorporating a Brolga bird between the title and the tagline to depict a Northern Territorian feel, and Mark utilized colour (earthy orange) to represent the NT. 

The following video is a time lapsed video of  the process of designing a logo from start to finish. THe designer shows the audience how his idea begins (seeing him sketch out rough ideas on a sketch pad) to the refining of the idea, to the creation of the logo design on Adobe Illustrator. I found this video useful as it demonstrates how an original concept that is roughly sketch on a piece of paper can be turned into a proper digital logo on Illustrator. 

Video sourced from: http://www.youtube.com/watch?v=-uDnln3dp7E